meet the ladies.

karen devincent

master makeup artist and owner the beauty cafe

Karen began her career in the cosmetic industry at the age of 17, working at the Lancome cosmetic counter and instantly fell in love with the business. 

 

Shortly after starting out in the beauty industry, Karen was promoted to Chanel’s regional make-up artist for Filene’s, Saks, Neimans, Bloomingdales and the Chanel boutique on Newbury Street; building her clientele and cementing her reputation as a respected professional.

 

During the course of her successful thirty-year career, Karen had her three daughters, her oldest Devin, and later on her twin girls, Brooke and Reese. She decided to freelance her skills to have more flexibility to be with her children. She continued to work with Chanel, as well as other prestigious brands such as Trish McEvoy Nars, YSL and Shu Uemura and high-end stores like Louis of Boston, Henri Bendels, and Barney’s before opening her own beauty boutique. 

 

Karen specializes in expert make-up application for professional photos, bridal make-up, photo shoots, make-up lessons, one-on-one makeup consultations as well as air-brushed spray tanning. Her passion for make-up artistry as well as her love for making her clients feel beautiful inside and out, is what makes her feel like she’s never working, just living her dream.

liliana rizza

licensed esthetician | licensed cosmetologist | licensed cosmetologist instructor

​Liliana has over 30 years of experience in the cosmetology and esthetic field as a business owner, practitioner, hands on educator/trainer. Liliana combines the best of European tradition with American know-how.  She empowers the clients and promotes their total well being by providing an array of services.  Specialized in developing customized services and treatments to respond to the clients individual and personal needs. 

Her specialties are customized facials where she can respond to the needs and be creative in order to help clients to look and feel better about themselves.  She loves to coach her clients in order to reach their goals.  Her services also include , hair removal, body treatments, holistic energy therapy, lymphatic drainage, reflexology, lash lift, lash tint, brow shaping, brow tinting and air brush spray tanning.

 

Liliana believes that great success can be achieved with the right attitude, the right education and the right products.

However the journey is not complete without giving back to the community that has so enriched her life.  As a talented beauty expert, she is a community educator.  She has held events as a speaker and hands on presenter at the Everett Connelly Center and at the Ladies of the Appian Club in Stoneham.  She has been a volunteer for the “Look Good Feel Better” program.

 

Liliana came through the door of the beauty cafe as a customer shopping...thats when she and Karen first met.  After chatting with each other for a short time it was as if  Karen had known her,  her whole life.  She felt an instant connection and through their conversation realized that she had a lifetime of experience in the beauty industry.  Not only was Karen in love with her adorable personality but she was so impressed with all she had done.  It was then that she pursued her to work at 

the beauty cafe as her esthetician. Liliana was not looking to work at the time but she too felt the connection between them and decided to accept the position. the beauty cafe is blessed to have her.

lisa decobert

senior makeup artist

Lisa brings over 30 years experience in makeup artistry to the beauty cafe starting with Lancôme cosmetics in 1985 

She worked with department store brands like Stendhal, Estée Lauder and Calvin Klein. 

 

Her career took her to Louis Boston in 1999 as a  makeup artist and also held the title of cosmetics buyer. It was there that she won Best of Boston and top makeup artist in Boston from Oprah Magazine.

 

During her time at Louis, she had the pleasure of meeting Paula Dorf, herself. Paula recognized the amazing talent that Lisa had and offered her the position of National Makeup Artist and Trainer in 2003.  Lisa accepted and worked for 13 years. In 2007 she would pick up a new account in her territory, the beauty cafe in Burlington. It was there that she met Karen DeVincent and they immediately had a great professional connection and worked so well together that they became friends.  She was there through  the beauty cafe’s move to Melrose and it wasn’t long after that when Paula Dorf unfortunately called it quits with her company.  That was when Karen was lucky to gain Lisa’s makeup artistry talents when she began working at the beauty cafe.

justine petino

master hairstylist

​Justine has been in the cosmetology profession since 2004. Through her dedication, hard work, and extensive training she has evolved into a master hair stylist.

 

Established in 2010, Justine opened her first location on Main Street in Medford – Loxx by Justine Inc. This has been a great accomplishment for Justine. Her dream was to have a welcoming, happy, judgement free salon where clients and staff would feel comfortable. Even with the salon only being 600 square feet, it always radiated a sense of a home-like atmosphere. A salon where “everyone knows your name”.  After 5 years in this location, Justine started searching for a second salon. Her dreams were to broaden her demographic of clients, to hire more talented staff, and to make Loxx by Justine a household name. In the fall of 2015, Justine found her second location, residing in the town of Stoneham. With the salon being more than double the size of Medford, she hoped this would be a great opportunity to grow her business. Unfortunately, in September of 2018, Justine came to the tough realization that bigger is not always better. 

 

Justine now has over 15 years of experience in the industry. She has been hailed for her coloring techniques, renowned advancements in hair care and reliance on the best products in the industry. You will enjoy an unprecedented level of personalized attention while feeling completely at home in a judgement free environment. She places high value in listening to her clients, understanding their needs and respecting their hair. She believes in continual education and strives to stay at the forefront of her field with knowledge of new products and services.

Justine made a decision to close her business and join the beauty cafe family.  She wanted to simplify and do what she loves the most- making her clientele smile every day. Being able to focus on her passion for hair has been a breath of fresh air for her as well as an amazing addition for the beauty cafe.

 

Justine feels that her greatest achievement is the loyalty of her clients, as most have been with her for the duration of her career.

Book with Justine directly at 781-435-0130

© 2020  the beauty cafe    |.  515 main street,  melrose , ma.  |.  781.665.6650